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Making personalised, templatised communications a breeze

Simplifying generation & delivery of statements, bills, and much more
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In today's fiercely competitive business environment, effective communication is the linchpin to stand out for businesses with a large customer base

Successfully managing dialogues with millions of customers requires scaling communication strategies without compromising security and accuracy. Cracking this can unlock customer engagement, acquisition, and retention. RUBIC, our customer communication management (CCM) system, bridges this gap, keeping the convergence of traditional and rapidly evolving digital communication experiences at its core.

A data-driven solution, RUBIC seamlessly integrates with customer core systems to create personalised, high-volume omnichannel communications. It is capable of managing millions of print and e-statements, interactive PDFs, dynamic HTML, scheduled SMS, WhatsApp messages, Bitly links, and mobile app-based notifications. RUBIC redefines secure communication standards by ensuring timely and accurate customer interactions. Simply put, it is the right communication to the right person at the right time.

1
Metal card manufacturing facility
11.4 million
Capacity to produce cards per month
30+ million
PAN cards manufactured and dispatched since inception
450+ million
Citizen ID cards manufactured and dispatched since inception
1.25 million
Capacity to produce RFID tags per day
225 million
Capacity to produce cheques per month
1
Metal card manufacturing facility
11.4 million
Capacity to produce cards per month
30+ million
PAN cards manufactured and dispatched since inception
450+ million
Citizen ID cards manufactured and dispatched since inception
1.25 million
Capacity to produce RFID tags per day
225 million
Capacity to produce cheques per month
1
Metal card manufacturing facility
11.4 million
Capacity to produce cards per month
30+ million
PAN cards manufactured and dispatched since inception
450+ million
Citizen ID cards manufactured and dispatched since inception
1.25 million
Capacity to produce RFID tags per day
225 million
Capacity to produce cheques per month

How works

Seshaasai’s proprietary CCM system is powerful and versatile. At its heart, however, is the simple framework of ETL: Extract, Transform, Load.

Consistent
templatised output
Adaptability
Omni-channel delivery
Customisability of communications
Traceability
High volume capability
Risk mitigation

More use cases across the funnel

RUBIC offers smart, secure, personalised communications for every step of the customer life cycle.

To attract customers
To grow customer base
To acquire customers
To service customers

Create personal narratives for every marketing campaign, direct mail, quote, and proposal to enhance connections with potential customers and connect to them in the way each one is most receptive to.

Acquire new customers with targeted cross-selling and upselling and onboard them with dynamic enrollment methods, quick account opening communications and customised contracts to seamlessly move them toward the transaction stage.

Send statements, bills, notices and newsletters with dynamic elements that give customers an in-depth understanding and customised transaction options, all of which go toward building confidence in the relationship you have cultivated with them.

Craft targeted offers, promotions and transpromo messages informed by advanced analytics and constantly updated customer behaviour to cement customer loyalty, enable upsell opportunities, and foster effective engagement.



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Benefits for enterprises
Enhanced revenue streams
End-to-end efficiency
Redundancy
Nurturing relationships
Partnerships for Progress
FAQ's

It’s a customer communication management platform built and run by Seshaasai, that’s designed for secure communication across multiple channels, that can be personalised for large volumes of customers.

RUBIC plugs directly into your databases, encrypts every piece of information during its workflow, and purges it once the communication is complete. Seshaasai has built RUBIC to be GDPR-compliant, with its digital signature and password protection being aligned with all regulatory and corporate standards, including HIPAA and PCI DSS standards.

You can personalise customer communication through RUBIC based on customers’ online and cross-account activity, behavioural patterns, predefined preferences and history as determined through data mining, broader demographic and geographical parameters and a lot more.

RUBIC simultaneously generates well-designed and personalised communication for various channels in various languages, including email, SMS, Whatsapp, Bitly, web, mobile, voice, and even print.

RUBICs design capabilities lets teams create clear and beautiful communication through a simple tool that uses component-based design. This facilitates advanced template management, white space optimisation, rule-based personalisation, maker-checker systems, and compliance with all standards with just a few clicks.

RUBIC is the single touchpoint through which you can interact with the entirety of your customer base across every channel. It lets you create highly personalised dynamic communication that creates a consistently excellent brand experience for customers and lets you provide them with the products or services they need at the right time in their customer journey.

Yes. RUBIC's data-mining capabilities give you the ability to personalise communication for every individual customer in a database of millions, based on cross-account activity, history, and broader behavioural parameters.

You can generate all the personalised and optimised communication you need using RUBIC’s simple tools and automate its delivery across channels, thus eliminating the need for multiple document generation. This leads to significant cost savings across the process of document design, delivery, and inventory management.
Get in touch

Seshaasai specialises in using technology to solve business problems. We provide tailor-made solutions for BFSI, retail, manufacturing, supply chain, government, renewable energy and more.

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