Successfully managing dialogues with millions of customers requires scaling communication strategies without compromising security and accuracy. Cracking this can unlock customer engagement, acquisition, and retention. RUBIC, our customer communication management (CCM) system, bridges this gap, keeping the convergence of traditional and rapidly evolving digital communication experiences at its core.
A data-driven solution, RUBIC seamlessly integrates with customer core systems to create personalised, high-volume omnichannel communications. It is capable of managing millions of print and e-statements, interactive PDFs, dynamic HTML, scheduled SMS, WhatsApp messages, Bitly links, and mobile app-based notifications. RUBIC redefines secure communication standards by ensuring timely and accurate customer interactions. Simply put, it is the right communication to the right person at the right time.
Seshaasai’s proprietary CCM system is powerful and versatile. At its heart, however, is the simple framework of ETL: Extract, Transform, Load.
RUBIC offers smart, secure, personalised communications for every step of the customer life cycle.
Create personal narratives for every marketing campaign, direct mail, quote, and proposal to enhance connections with potential customers and connect to them in the way each one is most receptive to.
Acquire new customers with targeted cross-selling and upselling and onboard them with dynamic enrollment methods, quick account opening communications and customised contracts to seamlessly move them toward the transaction stage.
Send statements, bills, notices and newsletters with dynamic elements that give customers an in-depth understanding and customised transaction options, all of which go toward building confidence in the relationship you have cultivated with them.
Craft targeted offers, promotions and transpromo messages informed by advanced analytics and constantly updated customer behaviour to cement customer loyalty, enable upsell opportunities, and foster effective engagement.
A prominent bank partnered with Seshaasai to transition from traditional communication methods to RUBIC's digital-first approach. Through the implementation of its multi-channel delivery, interactive content, and personalised campaigns, they saw enhanced customer interaction, streamlined operational processes and significant increases in revenue through targeted cross-selling and upselling.
A prominent bank partnered with Seshaasai to transition from traditional communication methods to RUBIC's digital-first approach. Through the implementation of its multi-channel delivery, interactive content, and personalised campaigns, they saw enhanced customer interaction, streamlined operational processes and significant increases in revenue through targeted cross-selling and upselling.
Seshaasai specialises in using technology to solve business problems. We provide tailor-made solutions for BFSI, retail, manufacturing, supply chain, government, renewable energy and more.
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