Features
Data exchange and transformation
Auto-generated UI for data input
Built-in APIs for integration with external systems
Input via multiple sources
Encrypted database
Centralised and customised template management
Flexible formats
Language localisation
Version control
  • Data inward: RUBIC seamlessly takes in data from various sources, ensuring that it is securely transferred into the system. Whether it’s structured or unstructured data, the platform can handle multiple formats, making it easy to import information from databases, APIs, or even manual uploads.
  • Data processing: Once data is ingested, RUBIC’s robust processing engine validates, cleanses, and transforms the data to meet the specific requirements of each communication task. This ensures that the information is accurate, up-to-date, and ready for output generation.
  • Output planning and generation: RUBIC allows for meticulous planning of output across various channels, whether digital or physical. It ensures that the right message reaches the right customer at the right time, optimising the effectiveness of each communication. This feature supports multi-channel delivery, ensuring that customers receive their communications in their preferred format.
  • Digital platform integration: RUBIC integrates effortlessly with existing digital platforms, such as CRMs, ERPs, and content management systems. This integration allows for seamless data flow between systems, ensuring consistency and accuracy across all customer touchpoints.
  • Notification engine: The built-in notification engine allows for automated alerts and updates to be sent to customers or internal teams. These notifications can be customised based on specific triggers, ensuring timely communication and reducing the risk of missed opportunities.
  • Process automation: RUBIC automates repetitive tasks within the communication workflow, from data extraction to delivery. This not only improves efficiency but also reduces the likelihood of errors, ensuring that communications are consistently accurate and timely.

RUBIC features an auto-generated user interface that simplifies data input. This interface is customisable and adapts to different data entry needs, providing a user-friendly experience for operators and reducing the time spent on manual data entry.

RUBIC’s built-in APIs facilitate easy integration with external systems, allowing for seamless data exchange and enhancing overall operational efficiency. These APIs are designed to work with a wide range of platforms, ensuring that RUBIC can be tailored to fit any existing infrastructure.

File Upload, SFTP, or API. RUBIC supports multiple data input methods, including file uploads, Secure File Transfer Protocol (SFTP), and API integration. This flexibility ensures that clients can choose the most convenient and secure method for their needs, maintaining data integrity throughout the process.

Security is a top priority for Seshaasai and RUBIC. The platform’s encrypted database ensures that all stored data is protected against unauthorised access. This encryption meets industry standards, providing peace of mind that sensitive customer information remains secure.

RUBIC offers a centralised template management system that allows for the creation and customisation of communication templates. This feature ensures brand consistency across all channels while providing the flexibility to adapt templates for different audiences and languages.

RUBIC supports multiple output formats, including PDFs and other digital formats. This flexibility allows clients to deliver communications across a variety of devices, ensuring that messages are accessible and readable no matter the platform.

With RUBIC, communications can be easily localised to suit different languages and regions in India. This feature ensures that messages resonate with diverse audiences, enhancing customer engagement and improving overall communication effectiveness.

RUBIC’s version control feature tracks changes to templates and communications, ensuring that the most up-to-date versions are always used. This minimises the risk of errors and ensures consistency across all communications.